Evaluation - Question 1

Q1 - In what ways does your media product use, develop or challenge form and conventions of real media products?

 Conventions used in film openings; 

Titles

Travelling and Arriving (Mainly in Teen Films)

Introduction to Stereotyped Characters (Also in Teen Films)

Narrative of the Film

Mise-en-Scene Related to Genre

Use of Music that Relate to the Images

This Timetoast shows the amount of different conventions used in the film - 'The Roommate.'
This film contains conventions used in majority of films for example; Travelling and Arriving - to show each character arriving to the location, which is normally used in majority teen films.  Titles - used to introduce the production company by showing their ident, then the film title, then the actors, this can be shown in order of importance or the main character to the character with the least amount of appearences or the first actors name can be the one who has been paid the most later on introducing the guy in charge of Casting, Costume, Music and then the Executive Producer, Producer, Writer and Directer - The Directer is always last as he is the most important out of everyone and its also a way of people to remember who he is cause his name was last. Mise-en-Scene related to Genre.

Here is the opening scene of our final film;

We have used many Forms and Conventions in our final film 'Life@Candi' - Travelling and Arriving as been used to show how each character arrives to college.. The Jock arrives by train, The Joker arrives by bus, The Criminal is already there and The Bully walks each arrive in that order. It shows that the Joker and Bully are from deprived backgrounds and that the Jock isnt as he arrives by train. It is also in order of positivity, the Jock is the most positive character, then the Joker and so on..
Titles have also been used - Production Company Ident, Characters and then Director at the end.
As well as using many forms and conventions, we have challenged one of the conventions - the Bully which is my character. As you can see my character is a hijabi girl who has been portrayed to be the Bully, this is unconventional as you would never see a bully who is a girl and wearing a scarf. 

Evaluation - Question 2

Evaluation - Q3

In our film we created 2 different types of production/distributing companies which are 'Smokey Productions' and 'Thunder Productions' 

Our production companies are independent companies who only distribute films that are targeted to a niche audience. They mainly produce small films that are not global they are more national for example like Kidulthood and Adulthood, they were targeted at a niche audience and were national films.

They are a small independent company who help distribute films for people that need help and cannot do it by themselves. They do the marketing for the people who produced the film so in that way they help throughout the distributing and marketing, this is much cheaper than global distributors and the film makers receive more profits than if they were to be with a global distributor...They market through social networking sites for example Twitter and Facebook.

     

                                  


Another way they distribute is through YouTube by uploading the trailer onto the website for people to view it and grow interest in it to go and watch it in the cinemas.

Another marketing strategy is that they organise interviews on tv shows, the radio and magazines and articles for the actors, so this builds up reputation for the film as well as the characters.

We think that Optimum Releasing aka StudioCanalUK would be best suited for distributing our film ‘Life@Candi’ as they have previously distributed films like ours for example Attack the Block.

Attack the Block is a mixed genre movie mainly based around crime and comedy, which is exactly why we picked this distribution company as it links to our film 'Life@Candi'. This also helps us to attract the target audience that we want - young adults.

<-- Gang Members in the film Attack the Block

We have decided to go with this indie distributor as they market and advertise films the exact way our distribution companies do - we didn't go for a global distribution company as our budget was very small and our audience was niche and we also thought that we wouldn't be able to work as well with a big company as they have more demands than us. 

Evaluation - Question 4

 Who Would Be the Audience for your media product?

Teen Movies are targeted at both young males and females. These are seen through the stereotypes portrayed – Males are mainly attracted to the ‘Popular Girl’ as she is displayed to be tarty, bitchy and sporty – cheerleading. Whereas, Females are attracted to the ‘Popular Guy’ known as the ‘Rebel’ as he is displayed to be troublesome and flirty which entices the girls even more.

Initially, the target audience for our media product would be teenage boys aged 13 to 18. But our film product can also appeal to a wider-audience such as adults as they might like to explore and find out what really goes on in a sixth form college and in a teens life.

Here is a perfect example of our film’s targeted audience: 

 He has liked films from the past such as Kidulthood, Adulthood and Anuvahood which also relate to our film as they are from the same genre -  Crime.

Our film product’s specific target audience based on its USP would be Muslim teenage girls who wear and not wear a hijab, as the USP of our film product is my character - ‘The Bully.’ A bully who isn’t a normal conventional bully but is a bully who also happens to wear a hijab. This would appeal to Muslim teenage girls as they would want to know what happens next and the story behind my character.

You can tell that I'm the bully as in the final film I am wearing a hoodie with ripped up clothing and I'm walking like a boy.

Evaluation - Question 5

Q5 – How did you attract/address your audience?

We showed our film to the class, as they counted as our perfect target audience and their feedback was positive – we reached our target!

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       Our unique selling point appealed to them more as it left them wondering and wanting to know what was going to happen next, why the bully was bullying the joker and what was the story behind the unconventional bully as well as every other character.

-   We asked if they would go and see it in cinemas and they said yes as the opening scene of our film seemed quick and snappy which drew them to the film even more. We also found that the soundtrack used 'I Get Money - 50 Cent' also bought the perfect target audience in as it is a grime track which suits our storyline. 

    The audience also said that our opening reminded them of the film Kidulthood which made us happy as were able to reach out to our target audience. 

     <-- A short gif showing a clip from kidulthood.

    

      

    One the day of the cinema screening, I didn't have time after to interview the audience to see what they thought about the opening sequence but I did record the screening and what the audience's reaction was whilst watching it .. 

Evaluation - Q6

Evaluation - Question 7

Editing Final Film - Session 2

After showing Dan our rough cut and after getting the feedback; we decided to cut out a few shots, and add in a few.. We also decided to change the story line of our film - rather than having four seperate characters we decided to bring the three boys together as a group of friends who have created their own gang, but the 'bully' remains to be a bully.

Shot of Mehak, Mirkan and Samet editing - 

Feedback From Dan

Rough Cut

Reminder for our Group

The Deadline is March 12th ONE WEEK LEFT

Editing Final Film - Session 1

Today we all started editing the final film for Wednesday - we're nearly done putting all of it together but all that's left are the final touches and adding the soundtrack which we will do tomorrow. The only problem that occurred today whilst editing was to do with sound, we decided to change the soundtrack we originally wanted to use so we spent time in the lesson looking for it which took a lot of time as many of the tracks we found weren't copyright free. 

Here are some snaps of Shah and Mirkan  editing and trying to find a suitable soundtrack:

Filming

In todays lesson we were disappointed due to the fact we could finish off our filming altogether, a certain indiviual from our group was missing today and another individual forgot to wear the right costume... Therefore this lead to our group delaying the filming to the next lesson with Dan. Today we managed to finish all of the filming for the 'criminal' and 'bully' and we are left with a bit of filming for the 'joker' and the 'jock'. Hopefully we will finish on wednesday !!!

Filming Postponed to Monday 24th February

Because of the weather conditions and we had one of our group member not available to attend today we have decided to finish of our filming on the Monday which our college starts as its the most suitable time and day for everyone in our group.
so we are hoping to finish our filming by Monday 24th Feb. and start editing at 26th February Wednesday at Dan's lesson

Filming At Chosen Locations - Part 2

Today, we only had the chance to film the character who was playing the jock, due to the weather conditions - heavy rain. We didn't want to risk the equipment being affected by the rain and the rain would of given us bad quality shots so we proceeded with only one scene today which was the jock exiting the tube station and heading towards college.
We wanted to get more shots of 'the jock' inside the tube station for instance going past the barriers, however we weren't allowed to film inside the station.

Here are some screen shots of what we managed to do that day:

- 'The jock' tapping out of the tube station.









- 'The jock' walking out of the tube station, walking towards college.

Filming at Chosen Locations - Part 1

Filming at College 

Here are some pictures of us filming on the 12th of Feb: 

 The Bully pushing the Joker against the wall.

 The Jock walking into college

Mirkan telling Samet what to do, where to film and how to do it; whilst Samet moves the video camera into place.

 The 'Criminal' walking into college.

The 'Criminal' selling drugs to the 'Joker'

Our Pitch, Feedback Given and Changes Made to the Project.

When we were giving our pitch to Dan, he gave us some constructive feedback and advice on how to improve and what to change.

He said that we could make our costumes stand out more from the crowd and be more unique becaus our costumes are too casual at the moment. He also suggested a change in location but as a group we have decided that a change in location would be inconveniant for us.

What we have decided to do with our costumes are a change in colours and dress sense with our characters. Mirkan (Joker) will be dressed in different colours like a rainbow so he stands out and looks different from everyone else. Samet (Jock) will be dressed in full sport clothing and will be carrying a ball around with him to make it obvious to the audience what character he is. Shah (Criminal) will be wearing all black and covering his face with a scarf so he can hide his identity. Mehak (Bully) will be wearing ripped clothing and will look as if she is from a less previlaged background, the way you will acknowledge her being a bully is more through her actions.

Today is our pitch and we are so excited

What we have done at 4th feb.

Today we never had a media lesson however, as a group we met up and attended to the workshop in order to finish our pitch which we will be presenting at tomorrow's lesson.

Audience Detail